Ronn Torossian is one of the most well respected Public Relations professionals in America and is the founder and CEO of the New York-based 5WPR. 5W is one of America’s privately owned leading PR firms, and he has been recognized with many awards including being named PR Executive of the Year by the American Business Awards.
The 5W Public Relations
Based on a simple vision, Torossian founded 5WPR. Torossian quickly noted what was missing at the beginning of his career with a larger PR firm, the results, and innovation. He created 5W in order to emphasize results and to be flexible enough to adapt to the ever-evolving media landscape. The company is made up of a team of storytellers that focuses on driving results through media relations, social media, digital strategy, and influencer partnerships. The consistency that develops trust and results is an important principle at 5W. Setting the firm apart from its peers with the immense level of care and open communication the firm has with its clients because Torossian believes in complete transparency with a commitment to driving results. With offices that are located in Manhattan’s Helmsley Building, 5W has over 150 employees and an extensive client list that includes such names as Walgreens, Bowlmor, Zeta Global, All-Clad, The Trade Desk, It’s a 10, Rowenta, SAP, and JetSmarter.
Ronn Torossian Gives It Back
Ronn is an entrepreneur and philanthropist as well. He takes pride to give back and believes that charity is an important variable for success. Ronn is giving a portion of his earnings to charity and 5W has a company policy that matches any donations their employees give every year. Torossian also donated to multiple educational initiatives and healthcare projects and noting that giving back through charity and mentor hopeful entrepreneurs will always be important to Torossian.
Ronn’s Biggest Accomplishment
He is proud of having built a major independently-owned public relations agency aside from his kids. It has 150 employees and he still feels like every day was his first day. It was just starting when the agency is lively moving quickly. It takes him a great pride in work he has done for so many amazing companies since 5WPR was founded in 2003.
The Biggest Mistake A Company Makes In Regards To Its Marketing And Image
Trying to make something that is not is the biggest mistake a company can make. Departing from your sends mixed messages to your audience. Your brand integrity is shaken and the customers’ trust will be broken when your image or your look, language, and actions become out of sync with from your consumers’ expectations. A company should maintain its identity and authenticity as well as recognize its limitations. Know your limits while knowing your strengths and your core customer.